Kaanela

Kaanela in plain terms

Fairness you can check

Almost every brand calls itself fair. Hardly any shows numbers. This page is our promise that 'fair' here is verifiable — not just narrated.

Named weavers

Every bag carries the name, home and story of the woman who wove it.

Disclosed pay

For each bag, we show what share of the price reaches the weaver.

Binding principles

We follow the ten principles of fair trade (WFTO) and are working toward membership.

Real reviews

Verified customer voices, visible on every page — not a few hand-picked raves.

Where your money goes

Using a €169 mochila as an example. This breakdown is illustrative and will be replaced with audited figures before launch.

  • Weaver36%
  • Materials & yarn18%
  • Shipping & operations22%
  • Kaanela24%

Illustrative example · real data to follow before launch.

Our ten principles

We hold ourselves to the fair-trade principles of the World Fair Trade Organization:

  1. Create opportunities for disadvantaged producers
  2. Transparency and accountability
  3. Fair trading practices
  4. Fair payment
  5. No child labour, no forced labour
  6. No discrimination, gender equity, freedom of association
  7. Good working conditions
  8. Capacity building
  9. Promote fair trade
  10. Respect for the environment

Remedios Epieyú

Uribia, La Guajira

Remedios has woven in single-thread since childhood — a technique that takes her more than four weeks per bag. Her grandmother taught her the diamonds of the Marüliünaya.

Marta Uriana

Manaure, La Guajira

Marta lives near the salt flats of Manaure. She loves bold, joyful colour and passes her knowledge to the younger women of her rancheria.

Carmen Ipuana

Riohacha, La Guajira

Carmen is one of the most experienced weavers in our circle. Her calm, deep colour combinations carry the signature of more than three decades.

Luz Pushaina

Maicao, La Guajira

Luz belongs to the younger generation. She blends inherited kaanas with the tones of the Caribbean sea she grew up beside.

Meet the weavers

Note: this is a demo. Certification and payment figures are marked as examples and will be backed by audited data before launch.